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The Wisdom of Crowds

by James Surowiecki

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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
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Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath, Dan Heath The Black Swan: The Impact of the Highly Improbable - Nassim Nicholas Taleb The Paradox of Choice: Why More Is Less - Barry Schwartz Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything - Steven D. Levitt, Stephen J. Dubner
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations - Ori Brafman, Rod A. Beckstrom Crimes Against Logic: Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial Offenders - Jamie Whyte

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